First Impressions is a blog about marketing. My company, FeedbackFast.com, focuses its efforts on finding ways to communicate with audiences quickly and concisely.
Why? Because first impressions count. If your Web site or marketing materials don't immediately engage the viewer, they leave or tune you out.
Get the initial impression right, and your audience will look for more. Most companies spend way too much time focused on the details. Details matter, but only if people see them.
How often have you visited a Web site, or picked up a brochure, or watched a flash "promotional" clip, and stopped reading/viewing in less than a minute? Probably more times than you can count. I know I have.
In this blog, I will share ideas and examples of ways that companies are making first impressions count, and ways that aren't so good. Hopefully, this will help you figure out how to make that positive first impression that starts a longer term relationship.
Enjoy.
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